Carlsberg celebrates successful summer thanks to the World Cup as sales of alcohol-free brew also rise
Cheers: Sales were up 10 per cent in Russia
Carlsberg is celebrating a successful summer thanks to the World Cup.
Sales were up 10 per cent in host nation Russia, while the hot weather also boosted demand, especially in China, for its premium wheat beer Kronenbourg 1664 Blanc, which saw sales jump 55 per cent.
Craft beer and alcohol-free brew volumes both jumped by 26 per cent across Western Europe.
The Danish firm said that profits for the year would be higher than previously expected. Overall, sales in the three months to June 30 rose to £2.2billion.
Morten Imsgard, an analyst at Sydbank, said: ‘What lifts the earnings is that they’ve sold more expensive beers, which is very positive.’